A site specific project of artist generated slides was projected in Pasadena and Los Angeles area movie theaters during intermission, between feature films,( in between those faded and badly designed popcorn and trivia slides). The artists’ slides were produced specifically for this site, taking into consideration the ads and trivia presented during intermission, and the context of a commercial movie theater space. It is important that the work was not be a reproduction of other artwork created by the artist, but artwork created specially in slide form, and made specifically for this site. See Project and Catalog Essays for more details.
This is one of those projects which took 13 years to get off the ground. I began applying for support from various nonprofit organizations and funders, and I think they were dubious that I could pull it off. 11 years later, Sylvia Bowyer and I teamed up to do the project ourselves. With generous support from the Pasadena Art Alliance, they agreed to give us a chance with some seed funding.
The project was up for two months in each theater, during every intermission. We calculated that the audience for this project was likely over 400,000 viewers.
AMC Theaters, Pasadena, CA
Magic Johnson Theaters, Los Angeles, CA
Yong Soon Min
Martha Rosler and Josh Neufeld
Pat Ward Williams